Mohsen Torabi; Mohammad Reza Fathi; Samaneh Raeesi Nafchi; Samane Sabalani
Abstract
The purpose of this work is to use structural analysis to create believable scenarios of Iranian food tourism. In the present study, to formulate plausible scenarios, first by reviewing the literature and interviewing experts, 37 factors affecting food tourism were extracted. The variables affecting ...
Read More
The purpose of this work is to use structural analysis to create believable scenarios of Iranian food tourism. In the present study, to formulate plausible scenarios, first by reviewing the literature and interviewing experts, 37 factors affecting food tourism were extracted. The variables affecting the future of food tourism, directly and indirectly, were calculated using a questionnaire and analysis by MICMAC software. Finally, considering the two most critical factors called food festivals and sanctions/international relations, plausible scenarios for the future of Iranian food tourism were developed. Based on the results, four scenarios are presented. These scenarios include Golden Scenario, Limited Scenario, Neglected Scenario and Chaotic Scenario. In Golden scenario, which depicts the ideal conditions, as many suitable food festivals as possible are being held in a country, and sanctions are not imposed. According to Limited Scenario, holding more and better food festivals is on the officials’ agenda, but on the other hand, the country is under sanctions and pressure. In Neglected Scenario, holding festivals is the same as in the past, and the country is not sanctioned. In Chaotic Scenario, depicting the worst-case scenario, the festival process is the same as in the past and has not been developed quantitatively and qualitatively. Also, the country is in a problematic situation of sanctions. Creating Credible The industry's major players and beneficiaries greatly benefit from Iranian food tourism scenarios, which enable them to provide flexible preparation-based programmers in response to shifting circumstances. The techniques and factors that influence the growth of the business will be known to the participants and recipients of food tourism, and this will open up a multitude of opportunities for the players involved.
Abolfazl Khosravi; Mohammad Reza Fathi; Fatemeh Yazdani; Somayeh Razi Moheb Seraj; Ali Younessi
Volume 6, Issue 1 , March 2023, , Pages 111-129
Abstract
Nowadays, customer satisfaction is regarded as a strategic and influential factor for the success of various businesses. On the other hand, tourism, the world's largest and most diverse industry, is also a significant source of income and job creation for many countries. Therefore, the present study ...
Read More
Nowadays, customer satisfaction is regarded as a strategic and influential factor for the success of various businesses. On the other hand, tourism, the world's largest and most diverse industry, is also a significant source of income and job creation for many countries. Therefore, the present study examines the effect of nostalgia, experiential marketing, and experiential values as relatively novel concepts on satisfaction in the tourism industry. In light of the COVID-19 outbreak, the research population includes all tourists who have previously visited the Kashan Rosewater Festival. Furthermore, since the population size is uncertain, it is assumed unlimited. A convenience sampling method was used to select sample members from the population. Methodologically, it is a descriptive survey study based on the subject matter under investigation. It is also a correlational study. A partial least squares structural equation modeling (PLS-SEM) technique was used to analyze the questionnaire results. Based on our findings, nostalgia affects pull motivation, patronage behavior, and future travel intention. However, pull motivation does not influence travel intentions.
Mohammad Reza Fathi; Mohammad Hasan Maleki; Mohammadreza Boroomand; Can Deniz Koksal
Abstract
The purpose of the present study is to identify and prioritize spiritual-based tourism strategies in Qom province. The present study is interpretive from the philosophical foundations point of view and is applied from the point of view of orientation. It is also a survey in terms of data collection and ...
Read More
The purpose of the present study is to identify and prioritize spiritual-based tourism strategies in Qom province. The present study is interpretive from the philosophical foundations point of view and is applied from the point of view of orientation. It is also a survey in terms of data collection and from a methodological point of view, it is qualitative. The statistical population of the study is the experts and managers in the field of tourism and the sampling method is judgmental. 10 experts were selected from among the samples. In order to carry out the research, internal and external factors affecting the spiritual-based tourism in Qom province were identified through reviewing the literature and interviewing experts. After the internal and external factors were screened, 15 internal and 14 external factors remained. In addition, the nature of internal and external factors was identified in terms of strengths, weaknesses, opportunities and threats and the most effective factors were determined by using the DEMATEL technique for preparing the SWOT table. With identifying the final list of strengths, weaknesses, opportunities and threats, strategies were prioritized from the perspective of research experts by ARAS method. Three strategies to support provincial headquarters, banks and entrepreneurship funds from web-based tourism businesses and social networks, defining research priorities of tourism-related organizations based on civil society support, and strengthening training programs to justify diversity in the community and its benefits had the highest priority.
Mohammad Reza Fathi; Mohammad Hasan Maleki; Can Deniz KOKSAL; Nedim Yuzbaşıoğlu; Vahid Ahmadi
Abstract
The main purpose of this study is identifying influential factors on the future of spiritual tourism and formulation of plausible scenario for it. From philosophical point of view, this paper is pragmatic, exploratory from target’s point of view and it’s practical. It’s a survey research ...
Read More
The main purpose of this study is identifying influential factors on the future of spiritual tourism and formulation of plausible scenario for it. From philosophical point of view, this paper is pragmatic, exploratory from target’s point of view and it’s practical. It’s a survey research in collecting data and its methodology is mixed. In this study, by studying the literature and interviewing with experts, the factors influencing the future of spiritual tourism were identified and then, using the Cross Impact analysis approach, the data was entered into the MIC MAC software and two key factors affecting the future of spiritual tourism in Qom province. It was found out that Facilitate versus Rigor and Culture policy which were selected among the eleven final effective factors. In the next step, four scenarios are presented in this study. These scenarios include Limited liberalism scenario, Liberal world Scenario, Negligence scenario and Authoritarian Spirituality scenario.