TY - JOUR ID - 105377 TI - Brand Image of Mystical Spiritual Tours and Tourists’ Satisfaction and Quality of Life JO - International journal of Tourism, Culture & Spirituality JA - IJTCS LA - en SN - AU - shirmohammadi, Yazdan AU - Abyaran, Parisa AD - Assistant Professor, Department of Business Administration, Payame Noor University, PO Box 4697-19394, Tehran, Iran AD - Expert of Commercial Management of Payame Noor University, Y1 - 2020 PY - 2020 VL - 4 IS - 2 SP - 165 EP - 195 KW - mystical tourism KW - Quality of Life KW - perceived value KW - Brand Image KW - spiritual destinations DO - 10.22133/ijts.2019.188946.1036 N2 - This article examines how contemporary tourists visiting the mystical destinations perceive the different aspects of the mystical tours. In other words, this article attempts to investigate the role of mystical journeys and spiritual tours in improvement of tourists’ satisfaction and quality of life. The statistical population of this study includes the international tourists, who participated in the mystical tours and visited the attractions of the mystical elders in Iran. Therefore, 384 tourists were selected by convenience sampling method and a questionnaire survey was conducted since June 2019 to January 2020. Then, in order to determine relationships between research variables, the Structural Equation Modeling method was applied. Findings indicated that participating in the mystical tours has an impact on the increasing quality of life. This effect can be achieved through various variables. In addition, many factors and variables such as brand image, quality of services, perceived value, tourist satisfaction, reputation of destinations and tourist commitment to the destination have positive impacts on the tourists’ loyalty. UR - https://ijtcs.usc.ac.ir/article_105377.html L1 - https://ijtcs.usc.ac.ir/article_105377_c13186cba832aa95fed510f62ecf06c9.pdf ER -