TY - JOUR ID - 136615 TI - The Effect of Literary Tourism on Increasing Re-Visits to Tourism Destinations through Spirituality and Authenticity JO - International journal of Tourism, Culture & Spirituality JA - IJTCS LA - en SN - AU - Shirmohammadi, Yazdan AU - Hashemi Baghi, Zeinab AD - Assistant Professor, Department of Business Administration, Payame Noor University AD - Master of Business Administration and Instructor of Payame Noor University Y1 - 2021 PY - 2021 VL - 5 IS - 1 SP - 13 EP - 36 KW - Spirituality KW - literary tourism KW - Originality KW - Brand love KW - Place Attachment KW - Tourism DO - 10.22133/ijts.2021.136615 N2 - Literary tourism is a sort of cultural tourism that deals with places and occasions from fictional texts and the lives of their authors. This might be related to a novel or a writer, such as going to a poet's grave. Literary tourism is, in fact, a kind of Tourism that adds to the knowledge and information of tourists and is a kind of combination of entertainment and education helping a lot to know more about society and culture as well as helping nations and cultures becoming closer and closer to each other at the international level. The present study is applied and descriptive survey research in terms of purpose and method, respectively. The statistical population of the study is literary tourists includes the city of Shiraz. All statistical analyses were performed using SPSS and AMOS software programs, and a regression method was exerted to test the path analysis of hypotheses. Findings of this study indicate that literary tourism has a positive, significant effect on increasing re-visit tourism destination through the originality of the tourism destination brand, brand love, attachment, nostalgia, and loyalty of attitude and action.  UR - https://ijtcs.usc.ac.ir/article_136615.html L1 - https://ijtcs.usc.ac.ir/article_136615_c5a0b93658f627cbcc1b335a9f366b71.pdf ER -