Document Type : Original Article
Authors
1 Assistant Professor, Department of Business Administration, Payame Noor University, PO Box 4697-19394, Tehran, Iran
2 Expert of Commercial Management of Payame Noor University,
Abstract
This article examines how contemporary tourists visiting the mystical destinations perceive the different aspects of the mystical tours. In other words, this article attempts to investigate the role of mystical journeys and spiritual tours in improvement of tourists’ satisfaction and quality of life. The statistical population of this study includes the international tourists, who participated in the mystical tours and visited the attractions of the mystical elders in Iran. Therefore, 384 tourists were selected by convenience sampling method and a questionnaire survey was conducted since June 2019 to January 2020. Then, in order to determine relationships between research variables, the Structural Equation Modeling method was applied. Findings indicated that participating in the mystical tours has an impact on the increasing quality of life. This effect can be achieved through various variables. In addition, many factors and variables such as brand image, quality of services, perceived value, tourist satisfaction, reputation of destinations and tourist commitment to the destination have positive impacts on the tourists’ loyalty.
Keywords
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Satisfaction of Tourists Visiting langkawi Island, Malaysia. Asian Journal of
Business and Management, 2(3), 212-222.
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Tourism Destination of Bali, Indonesia. Journal of Tourism and Hospitality
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Role of the Hospitality Offered by the Tourist Destination. International
Journal of Business and Social Science, 6(2),53-64
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Perceived Value on the Destination Image, Satisfaction and Loyalty of Medical
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Perceived Quality and Destination Image: Effects on Perceived Value and
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Business and Management, 2(3), 212-222.
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Tourism Destination of Bali, Indonesia. Journal of Tourism and Hospitality
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Role of the Hospitality Offered by the Tourist Destination. International
Journal of Business and Social Science, 6(2),53-64
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Perceived Value on the Destination Image, Satisfaction and Loyalty of Medical
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Tourism Destinations Using the AHP Model. The Second National Conference
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structural relationships of destination image, perceived value, tourist
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14(2), 66-77. DOI: 10.5937/Turizam1002066A
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Perceived Quality and Destination Image: Effects on Perceived Value and
Satisfaction of Tourists Visiting langkawi Island, Malaysia. Asian Journal of
Business and Management, 2(3), 212-222.
Antara, M., & Prameswari, Y. A. (2018). Push and Pull Factors of Tourists Visit the
Tourism Destination of Bali, Indonesia. Journal of Tourism and Hospitality
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Role of the Hospitality Offered by the Tourist Destination. International
Journal of Business and Social Science, 6(2),53-64
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Perceived Value on the Destination Image, Satisfaction and Loyalty of Medical
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Tourism Destinations Using the AHP Model. The Second National Conference
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tourism and human capital development in economic growth. A panel causality
study of micro states. Tourism Management Perspectives, 28, 62-70.
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satisfaction and loyalty: an investigation of university students’ travel
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Tourism Destinations. Tourism and Development, 6(4), 106-120.
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Perspective: An Analysis of Neighboring Areas with Distinct Characteristics.
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brand equity of a private-label brand: Measuring and examining determinants.
Journal of Marketing Theory and Practice, 25(1), 39-56.
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Tourism Destinations in a Mega-City Based on Check-in Data Mining—A
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perceptive contexts and place attachment on tourists’ active loyalty: A case
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Tourism Products, Service Quality and Destination Uniqueness to the
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the Relationship between Travel and Spirituality in Pre-Islamic Religions (A
Case Study of Zoroastrian Religions, Judaism, and Christianity). The First
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Islamic Mysticism and Eastern Philosophy. International Journal of Tourism
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Their Travel Experience in Iran. Quarterly Tourism and Development, 1, 17-
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What an experiential simulacrum! A multi group analysis of its antecedents and
outcomes through official online platforms. Tourism Management, 77, 104022
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Mouth on Tourism Destination Choice: Tourist–Resident Relationship and
Safety Perception among Mainland Chinese Tourists Visiting Macau.
Sustainability, 10(7), 1-7
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of service quality on customer loyalty in Hong Kong—Style tea restaurants.
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Factors Affect Destination Loyalty: Evidence from International Tourists of
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loyalty: The role of sensory impressions. Tourism Management, 77, 104026
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Applied Sciences Report, 17(1), 12-17.
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Tourists`Destination Image. Tourism Management Studies, 7(18),93-110.
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Content. Sustainability, 11(2), 1-23.
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Bangladesh Tourism Industry: An Empirical Study. Advances in Management,
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Revolution in Consolidating Peace and Friendship from the Local to the Global
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service quality in tourism industry: A second-order factor approach.
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Tourism Entrepreneurship Ecosystem in Zanjan Province Based on Mystical
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Review and Keyword Network Analysis. Sustainability, 11(13), 3665.
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Intelligence Journal, 5(2), 245-251.
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customer loyalty in the context of varying levels of switching costs. Psychology
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