Measurement of Relationship between Factors Affecting the Demand of Spiritual Tourism in Tehran Using Fuzzy Technique


Faculty Member Of Department of Tourism and Hospitality of Allame Tabatabaei University



Today, sustainable development of tourism as a strategy for the development of cities, especially remote cities is a relatively new idea, the importance of which has been realized by policymakers. So far as this type of tourism can be used as an alternative for income, creating jobs and making positive changes in the income of cities. In tourism studies, there are also discussions about spiritual tourism. But most scholars believe that spiritual tourism can't be considered a type of tourism since spirituality is like an umbrella that can include various types of tourism, which leads to a transcendental sense and sacred values that Spiritual city tourism is one of those foundations.
Then, using laboratory techniques of test and evaluation of fuzzy DEMATEL decision making as one of the appropriate decision-making techniques that deals with systematic relations between variables, relations among factors influencing the development of Spiritual city tourism in Tehran are studied and modeled.
The results of the fuzzy DEMATEL method showed that factors affecting the development of Spiritual city tourism include Appropriate planning and management, Direct supervision of the government and institutions on those active in the field of tourism, Participation of private sector in the field of investment in regional tourism, Marketing, advertising and introducing tourism attractions in national and international areas, Culturalization of tourism development and promotion of tourist acceptance culture among city residents, Paying attention to the resources that lead tourists to spirituality and high values.